Download Darstellung der Burger King GmbH mittels der by Caterina Girardi PDF

By Caterina Girardi

Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Didaktik, Wirtschaftspädagogik, word: 2, Carl von Ossietzky Universität Oldenburg, Sprache: Deutsch, summary: Seit der Eröffnung des ersten Schnellrestaurants von Burger King im Jahre 1954 ist es der Marke trotz einer schwierigen Marktlage gelungen, ein zweistelliges Wachstum aufzuweisen. Diese Entwicklung ist deshalb bemerkenswert, weil Burger King seinem wichtigsten Konkurrenten McDonalds bei den für ein Impuls-Produkt extrem wichtigen Faktor wie Distribution (445 vs. 1262 eating places) und Mediavolumen (25,8 vs. 111,2 Mio. EUR) klar unterlegen ist. Der wesentliche Hebel für den Erfolg von Burger King conflict vor allem die Überlegenheit der Produkte und die immer wieder selbstbewusst darauf einzahlende Kommunikation.

Show description

Read or Download Darstellung der Burger King GmbH mittels der kommunikationspolitischen Instrumentarien Sponsoring und Events (German Edition) PDF

Best business & finance reference books

Business and Public Policy: Responses to Environmental and Social Protection Processes

It's more and more universal for companies to stand public rules and executive rules that call for a few kind of environmental or social safety. those protecting public regulations have grown in quantity, complexity, and stringency over the past few a long time, not just in industrialized nations but in addition within the constructing global.

Development-Oriented Corporate Social Responsibility: Volume 2

This quantity offers a platform for localized views on CSR in constructing international locations around the globe. The chapters carry neighborhood context and enterprise to the vanguard and spotlight the efforts spearheaded via indigenous actors from in the constructing world.

Positive Psychology in Business Ethics and Corporate Responsibility (Ethics in Practice)

The objective of this quantity is to start to create these severe linkages among optimistic mental attributes and proper learn parts. unquestionably, there are various subject matters in optimistic psychology which may no longer be lined in precisely one quantity, and lots of extra topical linkages to company ethics and social accountability that have to be made.

Digging Deeper: The ONLY Sales Book You Will Ever Need

Masterful, daring and brutally sincere. let's accept it, ninety% of revenues books pontificate an identical run-of-the-mill message; be encouraged, be optimistic and encompass your self with definitely the right humans. whereas that’s all rather well and reliable, many locate themselves wondering what follows those necessities to good fortune. What do you do upon getting reached the tipping aspect?

Additional resources for Darstellung der Burger King GmbH mittels der kommunikationspolitischen Instrumentarien Sponsoring und Events (German Edition)

Example text

Download PDF sample

Rated 4.27 of 5 – based on 14 votes

Author: admin