Download Darstellung der Burger King GmbH mittels der by Caterina Girardi PDF

By Caterina Girardi

Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Didaktik, Wirtschaftspädagogik, word: 2, Carl von Ossietzky Universität Oldenburg, Sprache: Deutsch, summary: Seit der Eröffnung des ersten Schnellrestaurants von Burger King im Jahre 1954 ist es der Marke trotz einer schwierigen Marktlage gelungen, ein zweistelliges Wachstum aufzuweisen. Diese Entwicklung ist deshalb bemerkenswert, weil Burger King seinem wichtigsten Konkurrenten McDonalds bei den für ein Impuls-Produkt extrem wichtigen Faktor wie Distribution (445 vs. 1262 eating places) und Mediavolumen (25,8 vs. 111,2 Mio. EUR) klar unterlegen ist. Der wesentliche Hebel für den Erfolg von Burger King conflict vor allem die Überlegenheit der Produkte und die immer wieder selbstbewusst darauf einzahlende Kommunikation.

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