Download CSR und Retail Management: Gesellschaftliche Verantwortung by Knoppe,Marc Knoppe PDF

By Knoppe,Marc Knoppe

CSR im Handel - Wertschöpfung oder Marketing-Gag?
Der Verbraucher vertraut dem Handel, nachhaltige Anforderungen aus der Kundenperspektive in trendigen, innovativen, wert- und sachgerechten Produkten / companies wiederzufinden. Hier besteht häufig ein hole am aspect of Sale zwischen Preisdiskussionen, nachhaltigen Differenzierungsmerkmalen und vernachlässigten Kundenwünschen. CSR bietet dem Handel vielfältige Aktionsfelder zur verantwortungsvollen Unternehmensführung, Entwicklung neuer Geschäftsmodelle, nachhaltiger providers / Produkte, die Kunden begeistern und binden können. Entdecken Sie CSR für Ihr Unternehmen. top perform und cutting edge CSR Modelle (aus Automobil-, Lebensmittelhandel oder digital customer items) beschreiben CSR Potentiale, zeigen Optionen zur Verankerung in der Unternehmensstrategie und die Umsetzung von Erfolgspotentialen im Handel.

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Read Online or Download CSR und Retail Management: Gesellschaftliche Verantwortung als zukünftiger Erfolgsfaktor im Handel (Management-Reihe Corporate Social Responsibility) (German Edition) PDF

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