Download A Kind of Magic: The Political Marketing of the ANC by Rushil Ranchod PDF

By Rushil Ranchod

This ebook presents a totally new and clean approach of figuring out the ANC, by way of the way in which the company has advertised itself and outfitted up a particular model. the worry here's now not loads with politics as with exposure, advertising and propaganda – that's, with concepts of political persuasion.

In seven chapters we stick to the advance of the ANC’s political business plan from 1955 to 2011. the writer makes a powerful case for disagreeing that advertising has loved a vital value in the ANC for a long time. by utilizing formerly untapped resources, he offers us with vital insights into the tactic and decision-making technique of the ANC at severe levels of its lifestyles, correct as much as the election crusade of 2009 and the Mangaung conference.

The ebook demanding situations us to reconsider the politics of the ANC and the way forward for its place on the centre of South African political life.

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